Trade has long been one of the most powerful forces shaping the trajectory of civilizations, economies, and regions. While all countries are endowed with resources, differences in economic outcomes often stem from the diversity of those resources, the level of value addition, and the capacity to engage in international trade.

According to UNCTAD, implementing proactive trade and investment promotion measures is essential for inclusive growth, sustainable development, and achieving the Sustainable Development Goals (SDGs) under the 2030 Agenda. Yet, developing countries—particularly in Africa—face a widening SDG investment gap estimated at $4 trillion annually.

In response, the Trade and Investment Promotion (TIP) Fellowship is designed as one of our Corporate Social Responsibility (CSR) under SDG 8 and Agenda 2063 to unlock trade opportunities and investment potential across the continent. The Fellowship focuses on 89 priority product categories (tariff headers) aligned with AfCFTA and regional value chains. key high-growth service sectors, and practical tools and facilitation strategies to connect MSMEs with impact investors, digital market platforms, trade support institutions and export Launchpad